It is no secret to anyone that dating apps are a particularly lucrative market, even though it is currently dominated by services like Tinder, it could soon have new competitors. Facebook does not want to be left out of this business. The efforts of the great social network to join […]

If social networks have focused on something in recent years, it is on optimizing their algorithm to deliver the best experience to users. In this way, we have seen platforms such as Instagram , Facebook, TikTok or Twitter make adjustments in these types of tools to adjust the delivery of […]

Nowadays it is very strange to meet someone who does not use social networks, they have even become part of our daily lives and with smartphones they can be consulted from anywhere we are. In fact, it didn’t take long for advertising to realize this scenario and it didn’t take […]

Without anything WhatsApp has worked in recent months has been to provide greater guarantees of security and privacy to its users. The intent became especially apparent after their new usage policies first saw the light of day. A privacy issue At the beginning of this year, the platform alerted its […]

There is no doubt what FIFA represents worldwide, having one of the most popular sporting events around the globe, the World Cup in this discipline, has allowed it to be the focus of interest for sponsors, advertisers and a market so wide from objects related to the competition, to the […]

Although for many the end of Twitter was planned for several years, the truth is that now the social network has worked to maintain its validity, and in recent months, the platform has sought to innovate its platform in order to keep its light but constant growth in terms of […]

Although WhatsApp ranks as the leading application in its segment, the truth is that in light of recent events, the platform has found it necessary to accelerate innovation in its services. And it is that with more and more users at least testing their competition, the platform owned by Facebook […]

Discussions are not always easy, knowing how to choose the best communication tool for your company requires time and effort. For this reason, it is not surprising that today the disputes are which of them is better, if the chatbots, or simply the call centers, the reality is that each […]

The battle between Apple and Facebook for the conditions that came with the new iOS 14 now seems to start in all seriousness and officially. These confrontations are not new and certainly what is at stake is a millionaire business in which Facebook could be the big loser. Background Since […]

Yesterday, iOS 14 was officially launched, a new version of Apple’s operating system that in the eyes of consumers is especially innovative but that for Facebook could be a threat to its biggest source of income: Advertising Since the end of last August, a significant tension between Facebook and Apple […]