Google Ads (formerly known as AdWords) has been around for many years and has always published frequent updates to improve its services. But in recent times, improvements in machine learning have allowed it to take a leap when it comes to marketing automation . Let’s take a look at 5 things that Google advertising can already do automatically.
5 things Google Ads can do for you
1) Smart campaigns for small businesses
Smart campaigns or Smart Campaigns are a new Google Ads solution that will become the default campaign type for new advertisers. Smart Campaigns Netherlands Phone Number List automates targeting, goal-based bidding, and even landing pages, based on Google My Business data and user-selected images. The budget, destination locations, and language still have to be selected manually, but setting these options requires minimal work.
If the advertiser prefers to work with an agency or take care of their own SEM, they can choose to continue manually configuring their campaigns.
2) Universal app campaigns
This type of campaign, launched in 2015, aims to help advertisers get more installs of an app or more conversions within it. Once the campaign is set up, Google Ads takes care of almost everything, automatically managing bids, targeting, and creatives, and optimizing the campaign to achieve the best results within your budget. Since creatives are configured through the presentation of the app in the application store, it is advisable to optimize this section manually.
3) Goal-oriented shopping campaigns
This new campaign subtype makes it easy for merchants to create Shopping ads, a format that is already responsible for 60% of all clicks for retail businesses on Google. Shopping campaigns automatically serve Shopping and remarketing ads on the Google display network and use data from at least 20 conversions over the past 45 days to predict bids and optimize results.
4) Automatic bids
Google Ads has seven different automated bidding strategies , which help users achieve a variety of business goals with very little effort. Additionally, three of them use machine learning to predict which clicks are most likely to convert. While automated bidding makes it much easier for advertisers, keep in mind that you still need to manually adjust your targets to achieve optimal results.
5) Dynamic search ads
For advertisers with very large websites or who Phone Number List sell many different products, it can be difficult to keep ads up to date . That’s why dynamic search ads automate this process. The advertiser can choose to include all the pages of his website that are indexed in Google or only those that are in a certain feed. From there, Google directs the advertising and creates titles for the ads automatically.