A mobile app can play a key role in your marketing strategy , but the competition is tough. There are more than 2.8 million apps on Google Play and 2.2 million on the App Store, so users have a lot to choose from. And what’s more, although today apps are used more than ever, the number of downloads has dropped.
Conquering users with your mobile app New Zealand Mobile Number Database is difficult, but not everything is a matter of luck. Let’s take a look at how to define the success of your app and discover 6 reasons why apps fail.
How is the success of a mobile app measured?
In general, when we talk about the popularity of a mobile app , we refer to the number of downloads or active users. But we can go much further.
Before launching a mobile app on the market, we must define the KPIs that we will use to measure success. The specific metrics will depend on the situation and the objectives of each brand, but in general we can classify them into these two categories:
- Quantitative metrics: number of downloads, percentage of target users, usage statistics and other figures.
- Business metrics: essential if the application has monetization objectives. Here we will look at the benefits generated, either through paid downloads or in-app purchases.
6 reasons why mobile apps fail
- The market has not been well researched . The idea of your mobile app may sound great to you, but what you have to know is if your target audience really needs it. Do your homework and do your research before pitching.
- There is no single value proposition . The market is saturated with apps with similar functionalities. Therefore, it is important to study the competition to see how we can fill their gaps and offer something different. Or better yet, create applications with a unique value proposition (as was the case with Uber and AirBnB).
- It doesn’t adapt well to different platforms . For example, the iOS and Android interfaces use different gestures and buttons, so what is intuitive Phone Number List for users of one system can be a nightmare for users of another.
- The user experience has not been taken care of . For example, problems when loading, registration processes that are too long, difficulty in accessing certain functions … A good number of users make a decision about a mobile app in the first minute of using it, so the first impression is key.
- Not enough tests have been done . Bugs discourage users and lead to negative reviews in the app stores, so it is imperative to ensure that we have gotten rid of them before launching.
- The launch has not been well planned . The first days of a mobile app are key to building a user base and retaining them, so don’t leave any element to chance.