If there is one part of your website that is probably Quality Directors Email Lists most important. It is your landing page. After all, as the name suggests, it’s where your customers land when they first arrive at your website, and their first impression is very important. You can find […]
Monthly Archives: August 2022
32 posts
Across the globe, over 3 billion people use the Design Directors Managers Email Lists internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and […]
The time has come. You’re ready to put yourself out there Australia Accountant Email Lists in the universe; ready for others to see who you are and what you’re all about. But, you don’t want to be like all the other fish in the sea. No – you want to […]
According to this data, every 10% increase in wasted budget leads to 44-72% higher cost per conversion. But how accurate is this model? A little log level regression Australia Physiotherapist Email Lists uncovers that wasted ad spend accounts for about 60% of cost per conversion (R2 = 0.597). It’s not […]
Now, at this point, you might be thinking, But Jake, didn’t you say at the beginning that high quality scores led to lower cost-per-conversion? Doesn’t that mean that improving your quality score improves both your CPC and your cost-per-conversion? You’re right, I did! And I’m not the first person to […]
Here’s a fun fact: every 1-point increase in your AdWords Hospital Mailing Lists quality score decreases your cost-per-conversion by 13-16%. Sure makes quality score sound important, right? But what if I told you that expensive ads with low quality score often lead to more profit than high-quality, low cost ads […]
An email marketing platform Being pressed for time is a constant feeling as a business Communication Directors Email Lists owner or member of the marketing/sales team. You must constantly manage the balance between reaching out to new prospects, nurturing your leads, and servicing your current clients. There’s just not enough […]
70 Percent. That’s how far a prospect has already moved PR Directors Email Lists through the sales process before reaching out to your sales team. How did they get so far into the process without speaking to a rep? Where did they go to conduct their research about your business? […]
To simply put it, Google’s Brotli is a new compression Media Directors Email Lists algorithm that significantly reduces the size of transported data by 20-26% against the current compression algorithm. However, Brotli is supported only by two major browsers, Chrome and Firefox. On the other hand, major servers like Nginx, […]
We have seen a lot of changes in the Internet as we move Engineering Directors Email Lists towards a faster, leaner website. There are a lot of articles talking about page speed optimization, but we have overlooked how other features are stepping up their game to provide the best technology […]
Collaborate The world of work is often a rather exclusive Manufacturing Directors Email Lists place where. For instance, departments scrap like schoolboys and gender equality continues to suffer, but in the digital marketing space, everyone is fair game. We can all get involved without fear of embarrassing ourselves or being […]
If there’s one budget that gets cut when R&D Directors Email Lists finances are tight, it’s marketing. The vehicle by which we drive interest towards our businesses, establish a tone of voice and pitch ourselves as experts often gets a rather raw deal. Thankfully, we now live in an age […]
Digital marketing agencies are primarily focused on Purchasing Directors Email Lists pleasing their clients. Your employees, freelancers, and consultants probably don’t top the list of people you want to impress. You’re paying them – if anyone has a reason to impress, it should be them astonishing you with their many talents, right? But […]
Is your company’s approach to digital Sales Directors Email Lists marketing old-fashioned? It is if you agree with any of these statements: Digital marketing doesn’t produce a high ROI A website is all I need to optimize digital marketing Quantity in content is more important than quality Digital marketing isn’t […]
Calls to action also known as CTAs are common practice . For instance,when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the […]
Marketing your business online can be tricky. With so many options available, it can be difficult to identify which channels and methods will work best for your business. Choosing the wrong strategy could lead to your content not getting in front of the right customers, significantly impacting your ability to […]
Some might be tempted to set up a click event on the Marketing Directors Email Lists form submit . For instance,button so anyone who clicks it will be counted as a conversion. The issue with this approach is it can result in false positives. For instance, What if someone fills […]
Creating content offers can be a great way to gather important Training Directors Email Lists information about website visitors. While using follow-up emails can help introduce a company’s email to an individual’s inbox, we can do more to improve post-conversion engagement. I’ve worked with several clients who aren’t sure why […]
Everyone wants to avoid “death by PowerPoint”—whether on the giving Controlling Directors Email Lists or receiving end of a presentation. Here are four PowerPoint design tips you can use today that will add a bit of spark to your design for a very small time investment. Whether you’re creating a […]
With average cost bidding, we’ve won more auctions, we’re reaching and engaging with more of the audience, and CPAs are down. These results are even more impressive because we’ve been testing them using the same creative IT Directors Managers Email Lists assets on our well-qualified audiences. Usually, CTRs will […]
One of the things we pride ourselves on here at OrionCKB is that we’re always staying ahead of the latest Facebook Ad features. Why should you care about that? Because it means Software Managers Email Lists if we see something working well, we can make sure our clients are some […]
We build a lot of measurement plans for clients. With no two websites the same, we need a multitude of key HR Directors Email Lists performance indicators (KPIs) to measure their goals. Over the years I’ve been writing these KPIs down in a matrix to reference for future plans. I […]
Take a look at this fantastic example of impactful Payroll Directors Email Lists mobile copy. As you can see, the ad features an image along with a description of the products they can offer to their customers. Very cool! Better yet, you can also use infographics or even videos to […]
Mobile marketing is a hot subject at Administration Directors Email Lists the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, […]
Celebrity NFT Owners – Full Background There has been a tsunami of tweets from celebs announcing their ownership of NFT digital art. Some have even entered the NFT space and backed NFT collections, or launched their own celebrity NFT platform. Other icons are leveraging the ownership of their art by […]
They say a picture is worth 1,000 words and the argument Audit Directors Auditors Email Lists could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making […]
To be successful, marketing campaigns must adjust to Risk Managers Email List changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart […]
