March 2025

Using impactful images and videos can significantly increase conversion. Studies show that videos on landing pages can increase conversion rates […]

The design of a landing page is one of the main factors that influence its conversion rate. While content and

Short, friendly URLs improve user experience and make it easier for Google to index them. Avoid long, confusing URLs, such

Creating a landing page optimized for conversion is essential, but it’s no use if people can’t find it. That’s where

2.1. What is A/B Testing and How Does It Help Improve Conversions? A/B testing consists of comparing two versions of

CTA buttons (color, size, positioning and text) Images and videos (static vs. animated version, change in visual style) Offer text

Creating an effective landing page isn’t just about good design or compelling copy. To ensure your page is converting to

Ratings on sites like Google Reviews, Trustpilot and Reclame Aqui are essential to increase credibility. A high rating on these

When a visitor lands on a landing page, their first reaction is to assess whether the offer seems trustworthy. Social

Consumer behavior is not guided by logic alone. Purchasing decisions are heavily influenced by emotions and psychological patterns that shape