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ASRM trend on TiktTok that is appealing to advertisers

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ASRM trend on TiktTok that is appealing to advertisers

TikTok is now an ocean of trends, challenges or something similar, themes, or gameplays, but lately a different theme has taken hold and it may even seem strange: ASMR, but this trend migrated from YouTube. The ASRM , for its acronym in English Sensory Response Meridian Automata , is a biological phenomenon characterized by a pleasant sensation that causes warmth and relaxation, mainly produced through sounds . Currently there are a series of TikTokers that are exclusively dedicated to emitting stimuli to cause that kind of relaxing tingling in the head caused by ASMR, and not only that, there are also hundreds of thousands of users who follow them and watch these types of videos.

Content creators use microphones and everyday objects to produce all kinds of sounds that can be pleasing to the listener, even whispering or characterizing so that Algeria Mobile Database their clips take on greater strength and hook consumers, since, according to their comments de-stress, relax and even take away their insomnia. The magnitude of this topic is such that currently the number of more than 5 million videos related to this topic and the number is increasing daily. The most curious thing about the case is that many attribute the appearance of the phenomenon, mainly through digital media , although it may be that only through these channels it has become popular and reached the masses.

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Trademarks and the ASRM
Brands are beginning to be interested in these influencers, since in addition to the number of followers that these content creators may have, they use materials, objects, and food to make these videos, and that is where brands come in. Brands have met influencers right way to reach their consumers as soon as possible. The successes of brands in the market are due to different factors. Some of Brother Cell Phone List them have their foundations in the good service they provide, others are based on the prices and flavors they handle and many others are due to the good choice they made when choosing their influncers. Some of the most prestigious firms have largely put the prestige of their image in the hands of ‘famous people’ and the reason is because when reviewing their social networks, they have realized that they have a large number of followers and these would represent a good market for them.

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Only here in Mexico there is a huge list of nano-influncers, of which according to Statista in a report that he prepared in September 2020, most of them accumulate the amount of 10,000 followers on Instagram. In addition to this, influencer marketing continues to take on great relevance over the years and, therefore, some of the firms have opted to increase their budget in this area.

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