A landing page is a landing page or landing page with a single purpose: to generate an action . If you dedicate yourself to digital marketing, it is a fundamental tool for your strategy, since it is a very necessary action to get the web user to become a contact or lead , and from there become a customer. Knowing this first step, we tell you the characteristics of a perfect landing page.There really are no strict rules, each company creates its landings with its personal touch, which maintains the essence of its brand and framed within its campaigns.But there are a series of tips that make a landing united arab emirates phone call more prone to conversion: short and eye-catching headlines. We must get the user’s attention in a first impact , and the best way to do it is with a good headline, so we will get them to continue reading us. We can always expand the information with a subtitle, but it is very important to choose a good copy for the title , that captures the attention and that summarizes the content of our page.Suppress vanishing points as much as possible. Any link that we insert on our landing page can cause the user to continue browsing through it and not complete the action we are aiming for. For this reason, it is not advisable to put links to the web, social networks, company videos … Since these can make the user leave the page. If we want to offer this information we can prepare it for the thank you page or even in a reply email , once the user has converted. We will be grateful if you have filled out the form, have left us your information and that is where we will offer you the additional information.
It is the most important part of our landing, since it is the key point for conversion. In it, the user leaves us their data and becomes a lead . It is important that this field is visible and the fewer fields we have to fill in, the less lazy it will give the user to leave us their personal information, and therefore, we will capture more leads. Although in longer forms we will get fewer leads, but they will be of higher quality. When we talk about a call to action (CTA), size matters, since a large button is easier to see than a small one, if to that we add a good location in space, a copy that captures attention and a striking color … We have it all won! According to numerous studies, buttons with warm colors, with white texts , of no more than three words and with a verb that encourages action, work better .
This part of our landing must offer a value proposition, that information that differentiates us from the competition. We must not only give a mere description of the product, but we must highlight the needs of the user and what our product does to solve them.A landing UAE Phone Number List must concisely display the information of our campaign. It is advisable not to fill it with paragraphs of text, as it will make it difficult for the user to read all of our content. The information in lists, synthesized, with an easy reading, putting bold or italic in keywords that we want to highlight … They are practices widely used in landings and they work like a charm.The audiovisual content is also working better and better. Ideally, it should last a few minutes and generate a high impact due to the quality of your message. But beware! This can be a vanishing point if we link it to a YouTube or Vimeo-type platform. Ideally, it can be reproduced in the landing itself, or a pop-up type that closes and we continue browsing in it.Sometimes additional information from our company about other people’s achievements, accolades, or testimonials helps with conversion. If we have users browsing our landing page and they see / read the testimonial of a client speaking well of our brand, it can be a little push to fill out the form.A perfect landing page would be one in which a conversion occurs each time it is visited by a qualified user whose needs are met by our product / service. But remember: a landing is just one more component of the entire website sales process, so for it to work, the ideal is to have all the marketing strategies under control so that your business runs smoothly.