We tell you the difference between a contact and a conversion in inbound worldwide phone number list . Have you ever wondered why the new contacts and the number of conversions are not the same? Contacts and conversions are two concepts in which confusion tends to arise, but below we will show you the difference between the two to help you better understand the analysis data and guide your strategy.A contact represents a single individual, while a conversion represents an action that an individual can take on a website for example, place an order, download, register, subscribe, consume content … therefore, a contact can do several conversions. For example, a contact X can enter your website and subscribe to the newsletter and download an ebook, that is, two conversions.Although you have to take into account both metrics and know what content is increasing conversions, we believe that growing your contact list is more interesting and therefore, you must pay more attention because:1. Conversions can be a misleading indicator.
Having a high number of conversions is important, but it is also important to understand that having more conversions does not necessarily equal having more contacts. It’s easy to get excited about a flood of conversions that come after sending a new email, but all those conversions may have come from existing contacts and the contact list hasn’t grown at all.2. Your contacts are potential future clients.Your contact list is made up of people who are willing to send them communications about your company and its products or services, therefore, they are the ones that could easily become sales. Fb Users In other words, more contacts equals more opportunities to generate leads.3. Contacts have individual records that can be analyzed.Each contact has an individual record showing all the different activities they have carried out, including information on each conversion. With these data we can determine at what point in the purchase decision process a contact is in addition to studying the records of the best contacts to optimize the planning of recruitment activities.We hope that the difference between both concepts has been clear to you and that as we recommend you focus first on your number of contacts and second on the number of conversions.