Social Login GDPR How does Social Login adapt to the new GDPR? We can adapt the transfer of data through social login perfectly to the new data collection laws. For example. If one of our users logs Guangdong mobile phone number list to a data collection campaign through Facebook. The data we obtain through this social network will be automatically filled in on the landing of our subsequent form. In which we can inform our users of what data is going to be transferred to the brand.

As well as asking them for another series of data that we need. Also including the opt-in necessary to comply with the RGPD. Social Login GDPR Through social networks. We can obtain a much Guangdong mobile phone number list complete social profile of our user. Xeerpa. The Social Media Profiling platform . Offers us. For example. The individual and collective preferences of users in more than 350 categories of interest: music. Art and culture. Food. Most visited places. Proximity to our points of sale…

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What each of these people is like through a complete categorization system. Analyzing the tastes of each user in each category. We know what content. Brands and products they may prefer. Making a Guangdong mobile phone number list of the information. We can also make advanced segmentations based on. For example. A semantic analysis of comments and taking advantage of all our capture channels: web. App. Campaigns such as contests and raffles. Wi-Fi … This will allow us to address our users in a much more personalized way. More personalized.

Advantages of Social Login For the user: It is a much simpler process . Since the user can log in with just a couple of clicks. No need to remember username and password. Consent to data transfer is Guangdong mobile phone number list informed. There is greater personalization of content. For the brand: It allows us to get to know the user better. There is a greater segmentation capacity. It is a standard. Clear and informed process. We will be aligned with the GDPR. Round table: Implications of the RGPD in different sectors The event’s corporate round table was moderated by Javier Gil. From Cool Tabs.

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Professionals from different companies and sectors. Arancha Gómez. Expert in Digital Marketing and professor at ESIC and the University of Nebrija; Miguel Ángel Domínguez. CRM & Ecommerce Expert at Guangdong mobile phone number list Ricard; Patricia Villarruel. From Banco Pichincha; and José Javier Díaz García. Head of X-CRM & Social Loyalty at [email protected] . Wanted to join. The questions that Gil asked our guests were the following: What challenges and advantages does the New Data Protection Regulation mean for your marketing actions?