The time has come. You’re ready to put yourself out there Australia Accountant Email Lists in the universe; ready for others to see who you are and what you’re all about. But, you don’t want to be like all the other fish in the sea. No – you want to be different from the rest; approachable but alluring; aesthetically appealing to the eye but not overly flashy. I’m talking about your digital strategy – not your dating profile. But, if you were thinking the latter, it’s because dating, in general, is no different than courting a customer on the web with your digital efforts.
Just like dating, in digital, we want to attract the
right match; get to know the person without scaring them off. We want the right fit to come back to learn more about us, eventually pick us as their one and only from all the rest, and “engage us” by either subscribing to our newsletter or following us on social.
As such, here are five dating rules that can be applied to your digital strategy for engagement success:
It is important to know who your customer is and why they’re coming to you. That’s why creating a smart Call to Action that really helps identify who your target followers are, why they’re interested in you and what they’re looking for can help you in tailoring an incentive that will incite a response and perhaps a first date (or, conversation). It can also help you refine your strategy so that you’re not attracting the wrong type of crowd.
Like any good date, don’t talk solely about yourself. It’s okay to throw in quips about who you are and what value you bring to the table, but, at the end of the day, your audience is going to want to see how you can complement them beyond just the surface. That is why providing Case Studies on your website and utilizing your blog as a resource is hugely important to really position yourself as “something worth pursuing.”
Desperation isn’t cute in real life nor in the digital world. Don’t sell yourself short by going above and beyond to follow-up with a prospective match or new customer if they’re not responding. If they respond, great. If they don’t, give it a few days before reaching out to them. But, like any rule of dating…if you follow up the third time and they don’t call back, it’s best to move on.