The Landing Page or Landing Pages are those to which comes a user then perform some action on your website, in your ads in emails that you send. One of the most common mistakes is directing all your PPC traffic to the home page of your website since a good landing cell phone number database offers the user a quality experience generating conversions that adapt to each user, being able to offer personalized content to each user .Steps leading up to the creation of a l anding p age:First of all, we must be clear about the steps to create a l anding p age effective Identify what is the objective we are pursuing when creating this landing page. What do they buy? Fill in a form? Download a resource? … We must define the conversions before tracking them.Analyze the competition : who am I competing with? How are they succeeding? … Target audience , we must study our target audience, what their needs, tastes are, … the more you know your audience, the more you can offer them a good experience and satisfy their desires and needs. How are they going to get to this landing ? We must bear in mind that there are different channels from where we can make the user end up on a landing page, we must take advantage of this to create as much personalized content as possible for each channel and each user to offer them a good experience and achieve conversion. L as companies with more l anging pages potential customers generate 7 times more than those with few. Ideally, create one landing page for each ad group, although this is expensive work, so we can start by creating one landing page per campaign.
Creating a l anding p age for a good conversion .Good l anding p age should be as visual as possible by providing all necessary information, but without overwhelming the visitor, ie, should include the essential and relevant information relevant to your audience and nothing else, offering quality content and that inspires confidence. It is important that there are no outlets in the l anding p age for visitors to take the action we have set a target and not leave this page. The idea is to make this action attractive, that is, if the objective is to fill in a form, create forms with the necessary questions and an attractive design for your audience , the call to action must be as clear as possible and that the user sees it as irresistible. Navigation through this page should be simple and without anything coming between the visitor and the conversion.
Most good landing Fb Users use the main title to confirm the offer, using a sub-heading for more information. An example could be, “Download our Strategic Guide to generate free web traffic (title),” Learn how to get more traffic to your website “(subtitle)”. The easiest way to get conversions is by offering an attractive offer to users and being something that they really want. It is vital that visitors can capture the essence of the offer with a quick glance, you have only 8 seconds to convince users to stay on your page. The page layout is one of the most important parts to create a good l anding p age, to having so little time to convince users, should facilitate scanning the page, highlighting the main point in the title and using subtitles and bullets for additional information. Using fonts and colors to indicate the hierarchy of information, eye-catching images to create a more attractive page and improve the overall user experience. Good landing pages use the same keywords in the ad text, assuring visitors that they are on the right track. If the goal of your landing is to fill out a form s nly we seek, the more fields request less information required will be the possibility to complete it . Testing and correction is the best way to see how it works and how we can improve our landing pages, so A / B tests are the best tool to achieve the success of your landing page. In summary, the best way to create an effective l anding page is through a simple, attractive design that offers the most relevant information for your users, giving them confidence and directing them to the action that you have set as the objective of that landing to generate the conversion .