Click-through rate (CTR): Shows the level of engagement and interest of potential customers caught by your ad. calculated by dividing all clicks by the number of impressions.
- Video playback: By uncovering the exact time viewers abandon or skip a video. you can fine-tune your ad content and engage more users.
- Clicks: The number of clicks on your ad that took the viewer directly to your website.
- Consideration: The study can be used to determine the percentage of viewers who saw your ad and are likely to consider your brand in the next stage of purchase.
Support for conversion acquisition
While YouTube isn’t exactly the most ideal platform for generating direct conversions. it can still have a significant impact on potential purchases. Thanks to video. it allows consumers to identify with the sources of products or services. making the entire process much easier for shoppers.
This is especially true during various sales events. or when you manage to attract a customer’s attention with a product when they are considering purchasing it.
Conversion-focused campaigns:
- View-through conversions: The number of conversions from users who saw your ad but didn’t click directly on it.
- View-through conversions: The special database number of conversions from viewers who watched at least 10 seconds of your ad.
- Overall conversion rate: This shows what percentage of viewers took the action you requested.
- Cost per action: The average amount spent for each conversion that comes from a YouTube ad.
- Value of all conversions: Evaluates all conversions resulting from your ad. including purchases. app downloads. and form submissions.
- Return on advertising spend (ROAS): Compares revenue earned relative to advertising spend.
Attracting YouTube subscribers
A fairly effective. yet often overlooked. type of YouTube campaign is to continually increase the number of subscribers to your what is the value of earned media? channel. With relevant videos. you can gain new subscribers and keep all fans engaged in the long term. In addition. you build a large. loyal audience that you know each other with in the future.
Campaigns focused on expanding your subscriber base keep your brand visible over time. For example. if you sell excavators and other construction equipment. You can send subscribers educational videos with instructions on machine repair and maintenance. Demonstrations of new products in the range. and so on as part of a subscription campaign.
To effectively use this type of belize lists campaign:
- Enter Maximize conversions in your bid strategies.
- In Google Ads. check if you have subscriptions set up as a conversion goal.
Thanks to this approach. through ongoing contact. you also support loyalty to it.