Always bearing in mind that knowing the wishes and needs of your target audience will make it much easier for you to connect with them. Benchmarking . One of those Anglo – Saxon terms that you may have heard on occasion. Consists of analyzing your direct and indirect competitors to Northeast mobile phone number list your strategy and position yourself at the top of your sector. We live at a frenetic pace and this tool becomes a fundamental practice of your marketing strategy and. Also. Of your social media strategy. In Cool Tabs you will discover how important benchmarking is to improve multiple aspects of your company.
Do not be afraid to innovate and differentiate yourself from your competitors. Therefore, Take note! Benchmarking What is benchmarking ? Let’s start with the basics ;). Benchmarking is a process of evaluation and analysis of different aspects such as products. Therefore, Methodologies or campaigns Northeast mobile phone number list the competition. Whose objective is to implement improvements that allow you to differentiate yourself from your competitors. Therefore, Eye! This does not mean copying the actions or methodology of the competition. Therefore, Do not forget that the image of your company is one of your main assets.
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If you copy the competition. Your brand image would lose strength. This practice. Benchmarking. Is a continuous process that will help you to be aware of the actions carried out by companies in the sector and that will allow you to detect which aspects of your strategy you are leaving in Northeast mobile phone number list background and could improve. If at this point you are still wondering if it is really important to do this analysis. Do not stop reading this post. In the end you will realize that the answer is 100% yes. There are different types of benchmarking that you can explore and perform to optimize and differentiate your company: Internal: it will help you compare different areas of your brand.
Leaving competitors aside. External: here you will compare yourself with the competition. It is very useful to optimize your strategy and positioning. Therefore, Functional: in this case. Think globally and carry Northeast mobile phone number list your analysis with respect to the sector in which you find yourself. In its entirety. Comprehensive: this type involves carrying out the previous analyses. But it is only recommended if you have the necessary human and financial resources to carry it out. Therefore, Metric guide What advantages does benchmarking provide in RR.SS? First. Get to know your competition on social media.
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Surprised by the number of competitors and the different strategies that you can learn from and take note of to improve and become one of the leading companies in your sector. Therefore, Do they answer all the comments? How is Northeast mobile phone number list engagement ? Do they advertise? Carrying out an analysis of the profiles of your competitors will allow you to establish which aspects you have most neglected and how to improve them. Therefore, It will also help you detect your strengths compared to the competition.