The  Stories format on social networks  has swept in recent years, and there are many who have wanted to jump on the bandwagon. Today, this new way of sharing content is already established and offers many interesting possibilities for brands, both organically and through advertising. Keeping up to date with what is happening […]

Google  is integrating technologies such as  machine learning  or  artificial intelligence (AI)  in several of its ad and advertising solutions  . They want to take ad campaign automation to another level. These changes are accompanied by the change of name for the Google Adwords brand, which will begin to be called  Google Ads  from July 24, 2018. This rebranding will help Google […]

A  mobile app  can play a key role in your  marketing strategy , but the competition is tough. There are more than 2.8 million apps on Google Play and 2.2 million on the App Store, so users have a lot to choose from. And what’s more, although today apps are used more than ever, the number […]

Our society is obsessed with  productivity , both personally and professionally. This is important, but it should not take precedence over everything. According to psychologists ,  the best ideas usually appear during our free time . Working up to a certain point of hours is good, but too much is detrimental. It is important to dedicate time to […]

Facebook Ads  is probably the most complete social media advertising platform that we have today, as it offers many ad formats and customization possibilities, as well as very well-targeted segmentation. And in addition, it does not stop surprising marketers by incorporating new options to promote our brand. The last? The ads augmented reality (yes, like Snapchat). […]

Google Ads  (formerly known as AdWords) has been around for many years and has always published frequent updates to improve its services. But in recent times, improvements in machine learning have allowed it to take a leap when it comes to  marketing automation . Let’s take a look at 5 things that Google advertising can already […]

When we talk about  marketing , it is essential to distinguish between two concepts:  strategic marketing and operational marketing . Both are complementary and fundamental to achieving our goals, but the former is often neglected or less visible. Therefore, we are going to see  what exactly strategic marketing consists of, what are its benefits and some examples  of […]

For marketers,  YouTube video ads  is a tool that allows you to unleash the full potential of  video ads  with information about  Google Ads metrics . Until now, this data was based on quantitative information … but this is about to change. At the last  Cannes festival , we had the opportunity to meet a series  of YouTube tools  specially designed […]

If you use  Google AdWords  for your campaigns, you may already know one of its great tricks: the level of quality or  Quality Score . What is not so well known anymore is that social networks like Instagram also use very similar metrics in their advertising. Knowing  how the Instagram quality score works  (also known as the ” relevance […]

Facebook  announced a little before its F8 conference, that  as of August 1, it will no longer allow automatic posts from third-party applications to personal profiles . In the pages (Pages) it will still be possible, but you will have to re-authenticate. This feature allowed its users to Malaysia Phone Number List post content […]

The  advertising Stories Instagram  is perfectly suited to mobile, brings new op tions of interaction and uses a format that users love. Since its launch in March 2017, it has become one of the star options to reach the audience in a new, attractive and direct way. And now we bring good news for […]

The  artificial intelligence  has been much talk in recent years and surely will continue. As technology evolves, we find systems increasingly human and capable of interacting with the consumer in a more realistic and humane way. We are only just beginning to outline the possible  uses of  artificial intelligence in marketing , but it seems that […]

Are you using  email marketing  to promote your brand? Sometimes we do not give this tool the importance it deserves, when the truth is that, well used, your email marketing program can be a real  “secret weapon”  to win over your audience. Here we suggest  the best days for your email marketing campaigns. As with other tools […]

For  digital marketers , social media is a must-have ingredient in almost any plan. But there is still a lot of confusion and ignorance about how to take full advantage of social media for the benefit of brands. To shed a little light on this matter, we are going to look at  the main […]

The  lead generation  is one of the fundamental pillars of our  methodology Funnel Advertising , focused on improving the performance of digital advertising strategy for any company because it allows us to grasp what they were simple visitors to our site and convert them into contact qualified with that we can communicate on a regular […]

On  social media , a picture is worth a thousand words. But beware: it has to be the right image. You need it to make an impact, to be consistent with what you want to convey as a brand and above all, that users can view it correctly on different networks and devices. As […]

The CTR , click-through rate or ” click through rate ” is one of the basic metrics of SEM , social ads and display advertising. But do you know how it is calculated and why is it so important? We tell you about it here. What is CTR and how […]

The  videos shared  through  WhatsApp  that come from Instagram and YouTube can be played within the same platform in a floating window that will allow the user to play the video without having to interrupt their activity within WhatsApp. WhatsApp will integrate video playback Beyond the instant communication opportunities that WhatsApp represents  , this platform has […]

The  inbound marketing  is one of the best investments you can make to attract new customers naturally, but also one of the most costly in terms of time. So to make  inbound marketing  easier than ever, today we share  7 great inbound marketing tools . Do not miss it! The 7 essential Inbound Marketing tools in your online […]

For  companies and brands , knowing what are  the key metrics in digital marketing  can be very difficult. Traditionally, marketers used to pay attention to visits and the number of users, but today we know that we have to go much further. To really understand what our impact is, we have to know to what […]

Reliable, versatile, profitable, easy to measure Email marketing  has been with us for several decades and it does not stop  giving good results and renewing itself year after year . Therefore, it is an essential ingredient in marketing strategies for brands of all types, sizes and colors. But as we all know, that something […]

Would you like to know more about  neuromarketing ? You are not the only one: if we search for this concept in Google Trends, we will find that interest in the word has not stopped growing since 2005. In a market saturated with advertising stimuli, where thousands of brands constantly bombard us, this […]

The  dynamic content  is the magic key that allows us to offer highly personalized experiences users. And in turn, personalization is one of the main keys to  online marketing strategies. Just five years ago we were hallucinating when a web page offered us personalized Hong Kong Mobile Number Database recommendations, but today  users assume […]

The  marketing of influencers  is upending in recent years. Where before users with millions of followers triumphed, now  brands are increasingly looking at micro-influencers . Do you want to know what happened and why it might interest your brand? Keep reading! Micro influencers, the new trend With the rise of  social media , influencer marketing also emerged, in which […]

The  hotel sector  has an increasingly notable presence on  social media . And it is not surprising, since users love to share travel-related content and be envious with photos of their last vacations. But did you know that  Facebook is the leading travel marketing network  and that the most important hotel chains in our country have more […]

Google Ads  has given advertisers of all sizes a pleasant surprise:Expanded information on store visits and localad-relatedconversions will soon be available , making it much easier to connect  SEM  with offline purchases. Do you want to know how? Keep reading! The new Google Ads local conversion features This  new feature  allows Google Ads advertisers to   see the results of their ads […]

The  happiness  is one of the most universal aspirations of mankind. But wanting it is not enough to get it. Whether it is happiness on a personal level or in the company, satisfaction and well-being are the result of active work. And without a doubt this is good news, since if we get going,  happiness […]