Confirm that your goals are attainable and your goals clear: You want to improve the image of your SME, expand the market, boost sales, launch a product or retain existing customers. Now, the real question is: Is this possible to achieve with the available budget ? Do you have a […]

Sight of the following: Verify (make a kind of “ check list” ) the designed strategy and the action plan and determine if there were any loose ends or key elements were left out. Make sure you have taken into account the different lines of business, which should have their […]

Credible advertising actions that increase trust. The customer experience will be the pillar of the strategies and the field to test innovative proposals. More relevance to mobile apps Yes, mobile phones are at their peak, but what will happen to applications? Some said the apps would eventually go away, but […]

For business accounts and sales solutions on this social network. But since August of this year, we can all get our SSI to assess our presence on Linkedin. Specifically, the SSI measures the activity of a sales professional on Linkedin around four essential fundamentals of “social selling” or ” social […]

To anxiety and feelings of insecurity. While we feel more comfortable when things are taken for granted, curious people feel more alive when they feel surprised by life. They are open and willing to welcome with open arms any novelty that fate brings. If you are one of those who […]

Constantly innovate and think of different ways to satisfy and impact their audience. 5. They are self-motivated and confident Entrepreneurs-curious-3Being constantly interested in new things means that there is a personal motivation to be better. These people do not need the “push”, but they find the motivation alone to achieve […]

Work that people do or the performance of the business. Andrew Mason. Groupon: Values ​​are principles or behaviors that you religiously follow in your company. You must have conviction to defend those principles, because your long-term success depends on it. Richard Branson. Virginia: A company is a group of people. […]

You are the right person. Guy Kawasaki. Manzana: You have to believe in your idea, otherwise people will not be able to see what you see. If you don’t, others will believe in your ideas and make them come true. Steve Wozniak. Manzana: First build things that are for you, […]

Very intelligent strategy to gain visibility , reinforce their image and attract new customers . Ideally, both parties benefit equally and commit to working as a team without trying to gain an advantage over the other. Let’s look at five examples of joints that managed to create interesting and innovative […]

Awarded the status of Premium Partner for SMEs . In this article, beyond talking about how important it is for us, I want to emphasize the benefit that this brings to you as an entrepreneur who wants to grow, reach your audience and guarantee the result of each peso you […]

Multiple skills, perspectives, and experiences to the business. Kawasaki’s advice is to have, mainly, three profiles of personnel: someone who does it, someone who sells it and someone who charges for it. 10. Make friends with investors “They are in business to make money, not to make friends,” says Kawasaki. […]

Young people, what do you think is the best strategy to gain their credibility and loyalty? download ebook We are businessmen, entrepreneurs, and we want our business to do well, for us to have more and more satisfied customers and for the future to be promising. However, the path to […]

Currently there is a demanding audience that sets trends and marks where the market is going: the Millennials . Born between 1980 and 2000, they are the generation that grew up with technology and the telecommunications revolution. They are digital natives who doubt everything and are not satisfied with the […]

However. using emotional elements and messages to draw attention. appealing to the meaning of Christmas and making customers feel unique. are some of the key elements that make these campaigns truly unforgettable. Do you want to contribute any other initiative that you think should be added to this top 5? […]

However, there are no broken links. the browsing speed is appropriate. the animations or effects look as they should. etc. It is important to test across multiple browsers to ensure that all users will have the same experience. Remember that an effective redesign starts from a previous diagnosis . not […]

It is necessary to do some preliminary work to classify everything by theme so that later you can define the structure of your website. 3. Select the best material After organizing everything. it will be much easier for you to decide what to include on your website. Surely you want […]

Us to manage our messages with a certain tone of “freshness”; however. the language with which we speak to the adult public must move away from being so fresh that it tends to seem that we are speaking with adolescents. You have to be creative. without a doubt. but do […]

February “The world will not care about your self-esteem. The world will expect you to accomplish something. whether or not you feel good about yourself.” March “We tell our employees that if no one is laughing at at least one of their ideas. they’re probably not being creative enough.” April […]

But what other reasons do we have for saying this? Pay attention to these figures that put us in context and tell us about the importance of having a quality web portal : The most recent Social Media Link 2015 report shows that 51% of people discover new brands. products […]

Burden on your business. Run away from him if: You complain about the price you are paying for the product or service. It seems very expensive. He constantly makes additional requests that were not included in the initial price. Request things or tasks that do not correspond to your business. […]

Many do not know that innovative mobile applications are developed in Colombia and are successful here and abroad. Some of them try to respond to the needs of consumers or the market. and others seek to reinforce the brand identity of already consolidated businesses that want to conquer new audiences […]

We also offer you the possibility of integrating your lists and campaigns with this content manager. The same as Prestashop. making use of this plugin you can integrate the Acumbamail forms on your own blog or website at WordPress. You have two options to install it and both are well […]

The first step when you start in the world of email marketing on a professional platform is to import the contacts you already have. It is possible to do this automatically thanks to an integration. Uploading contacts manually is feasible at first. when you have a reduced list … But. […]

Regarding aesthetics. the form must respect the main features of your website or your company and follow their style. It is advisable to opt for a simple design. adapted to the information you want to receive and following the theme of the website where it is located. Form color The […]

These customers with exclusive offers. notify them of new stock. and when the items they are interested in are back in stock. Use of data Withholding campaign If you have a list of customers who have been inactive for. say. 60 days … That is. they did not open your […]

Collecting data was previously costly and difficult. Now. in the digital age. storage capacities grew and costs fell. So. stored data is now a renewable resource of infinite power. Use of data Source: BSA.org Privacy. transparency and respect As in all areas. ethical and legal principles come into play. In […]