70 Percent. That’s how far a prospect has already moved PR Directors Email Lists through the sales process before reaching out to your sales team.
How did they get so far into the process without speaking to a rep? Where did they go to conduct their research about your business? Are you confident that the information they found will help your chances of getting a new client?
Sales sees that power has shifted to buyers
Source: HubSpots’s “State of Inbound 2016” Report
With many of today’s buyers turning to search engines, websites, and their peers – leaving sales people as the last resort – how well is your business positioned for success? If you’re starting a brand new business or have been a long-time brick-and-mortar establishment, here are the six fundamentals you need to have for successful digital marketing.
A customer ready website
90% of the 2.4 billion people who use the internet every day have purchased something or contacted a company online within the last 12 months.
Your website is really a digital storefront – an extension of your business online. With so much of the sales process taking place online, your website is often the first introduction that your audience has to your business.
Your website should be equipped to meet the needs of your intended audience,
and attract the right visitors, generate qualified leads and grow your business. This all starts with clearly defining your buyer
personas so you know exactly how to organize your website and deliver valuable content that matters to them.
In addition to being sales-ready,
your website should be mobile-friendly as well. 88% of search experts believe mobile friendliness will have greatest impact on Google’s algorithm over the next 12 months – (Moz)
A professional email address
Once you’ve started generating leads from your customer-ready website, you’ll want to communicate with them in a way that establishes credibility and trust.
Since 74% of consumers prefer to receive communications
from companies via email (HubSpot), a branded email address is the first key to establishing credibility and trust.