An email marketing platform
Being pressed for time is a constant feeling as a business Communication Directors Email Lists owner or member of the marketing/sales team. You must constantly manage the balance between reaching out to new prospects, nurturing your leads, and servicing your current clients. There’s just not enough time to reach out to and communicate with everyone individually.
comes in handy. It will allow you to:
easily create and send targeted emails
easily segment, manage, and update your list
integrate with your website and social media channels to easily collect email addresses
easily insert a Call-to-Action and link to a landing page
create workflows for automation
Driving more conversions than any other marketing channel, including search or social media, email marketing is still the reigning king of marketing with an ROI of 3800%. (Campaign Monitor)
Two email marketing platforms that I highly recommend are HubSpot and MailChimp. Each platform has the ability to integrate with your social platforms and create workflows to help automate your digital marketing emails.
A ‘Google My Business’ Page
Google may suck at creating social networks, but they’re absolutely fantastic at connecting customers with businesses.
A cornerstone of a majority of online marketing strategies, Google is the largest search engine and known directory of services that most people check first when searching for information, services or products. The more information you can offer Google the more information it can send out to its users.
Your listing can convey useful information such as office ours, contact information or directions.
With a verified business listing, you can appear in Google Maps or in localized searches, include high-quality photos of your business, related services to help your business stand out, and customer reviews that will show up on your profile.
Some additional stats that you should know:
50% of mobile users that search for a local business visit within 24 hours of that initial search. Of those that do, 18% end up making a purchase.
A Google My Business page doesn’t just make sense for showing up online – it makes sense for getting traffic to your location and increasing sales.
The best part: creating a Google My For instance, Business listing is completely FREE for anyone with a Google account!
Facebook Business Page
Does your business really need a Facebook business page? Probably not. But there are far too many benefits to having one to dismiss it outright.
For instance, For instance, Facebook Business Pages are quickly indexed by Search Engines based on the keywords used in the business page title.