Different templates . Campaign creation mechanics… Therefore, Audience rights management through a panel. Access. Deletion. Modification… Therefore, Identity-based relational strategies Pedro Parellada. General Manager of Genetsis. Spoke in his speech about the importance of adapting and Henan mobile phone number list advantage of the new Data Protection Regulation through relational systems. Nowadays. It is very common for the management of digital ecosystems to be a challenge for multi-product.
Multi-brand or multi-service companies due to its complexity. We have to be able to reuse and transform isolated digital systems into relational systems: content. Loyalty plans. Channels. Generation Henan mobile phone number list customer knowledge and new users. Local and international actions. Therefore, Different brands. Targets… Transform different digital contact points into one consumer relationship platform is possible. Relational strategies In this sense. How do these platforms. Such as Druid .
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The identification. Access and control of the activity can be used by any client or agency. At all physical or digital contact points that require consumer identification and standardized data acquisition. Therefore, Thus. We would go from the first ecosystem to the next: GDPR relational strategies. Therefore, This Henan mobile phone number list would help us obtain data in a more secure and efficient way . Therefore, For example. By managing general terms and conditions or by contact point. Creating flexible and adaptable registration forms. Field validations… Therefore, In addition. As as Parellada explained.
It can also be integrated with Social Login . Therefore, Increasing consumer acquisition and simplifying the registration process. Therefore, On the other hand. Users can access their private area from any of the contact points where they are to exercise the rights they wish over their data. Therefore, Complying with Henan mobile phone number list requirements of the RGPD. This is an example of a success story achieved by Druid. A relational strategies platform: Pernod Ricard success story Social Login Profiling. Therefore, The ideal tool in the new legislative scenario of increasingly demanding consumers Our third speaker. Andrés Mercader.
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Emphasized Social Media Profiling as a marketing tool adapted to the new needs of the GDPR. Social Media Profiling helps us to get to know our users. Therefore, Customers and fans in depth : their tastes and interests. Their favorite products and brands. The places they go… Therefore, In this way. We can Henan mobile phone number list much more effective commercial communications through more powerful segmentations . Social networks are a great opportunity to get to know our users and process their information in an easy way to personalize our content. Therefore, Through Social Login .