Tns Sofres Study of the Practices of French Internet Users in 2014

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Tns Sofres Study of the Practices of French Internet Users in 2014

To decipher the practices of Internet users, TNS Sofres publishes the results of the Connected Life study. The goal is to highlight the uses of Internet users from 50 different countries around the world, including France. A good way to spot trends and cultural differences. The French own 4.6 digital devices First key figure of the TNS Sofres survey, equipment: the French own an average of 4.6 digital devices. Of the 50 countries analyzed, the average is 3.6 devices. France is thus one of the most equipped countries but remains behind Switzerland (4.7) and the United Kingdom (4.8). On the other hand, we are better equipped than in the United States (4.4) or Japan (4.5). We spend more time on the Internet than watching television This is a notable change in usage: in 2014, the French spent more time browsing the Internet than watching television; 3.3 hours daily on the Internet against 2.3 hours watching television. But these two tools can work together: thus, 48% of French people access social networks, their emails or e-commerce sites while watching television in the evening. A good sign for Social TV.

No the French are not addicted to their

It is sometimes said that smoking addiction is measured by Ukraine Phone Number List the time between waking up and having the first cigarette in the morning. For smartphone addiction, using the same method is a first approach. Only one in four French people grab their phone before even getting out of bed, as in Kenya. We are a long way from Hong Kong residents, 47% of whom use their smartphone before getting up. Today, 24% of time spent on the Internet takes place on mobile, compared to 76% on PC. A mobile proportion lower than other Western countries such as the United States (31%), Germany or the United Kingdom (25%). In Hong Kong, this proportion of mobile use reaches 40%. In Kenya, Internet usage via mobile is 97%. … but they already love connected objects! If the French still use their PC, they are already turned to connected objects. 17% of respondents have already used services labeled “Connected Home”. 17% have tried objects that measure their physical activity (quantified self). These proportions are much higher than in most of the countries analyzed by TNS Sofres.

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Quid du showrooming et du ROPO

Two uses are intensifying: showrooming and ROPO. The first refers FB Users to coming to a store before buying online, the second is doing research online before buying in store. The links between the different media and the different places of purchase are more and more common. Thus, 33% of Internet users do research on the Internet about products seen on TV. Every week, 26% shop online, 45% do research to buy a product, and 22% use their phone in-store to get product information or check prices. To confirm their desire to buy, Internet users prefer the opinions of Internet users on social networks and forums rather than information provided by brands and companies.

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