It is essential when doing digital marketing or when managing a website to know where exactly our visitors come from. If you are spending money on Google Ads, Facebook Ads, or any other paid marketing channel, wouldn’t it be vital for you to know which campaign is driving you sales? Good news by setting up a relatively simple system of parameters in Georgia WhatsApp Number List your urls: the UTMs, you will be able to return in google analytics a lot of information on the origin of your users.This 3 letter word is actually an acronym for Urchin Tracking Module . A little learned words which in the end to simplify your understanding are parameters that we will place in a URL in order to return information in our Google Analytics such as the keyword, the campaign, the source… which generated the visit .
Nothing beats an example to understand. Here is an url to which we have integrated UTM parameters:If you pay attention to the decomposition of each UTM, you will be able to realize that they are decomposed into 2 parts. The type of utm: example for the first utm_source. A value associated with the utm: example for the first Newsletter. If, like many webmasters, you have installed Google Analytics on your site, then UTMs will quickly become an essential tool for you. They allow you to tell Google analytics how it should classify the traffic that arrives on your site. Depending on these parameters, Google Analytics will be able to arrange your visitors in groups and subgroups that you can consult directly on your monitoring tables. Good news, you can define this classification yourself with a little rigor.You want to analyze the number of sales that your last Newsletter generated.
What are UTMs?
You want to analyze in detail how many visitors arrive on your site via Facebook Ads. You want to see the performance of your Bing Ads keywords. You partner with another site and calculate if it’s profitable. You want to see which button clicks those who receive your newsletters to optimize your template.You have 5 UTM parameters at your disposal to properly track your campaigns and send all your information back to Google Analytics. This parameter is used to identify the source of traffic coming to your site. In many cases this will be the name of the site sending visitors to your site. For example if you have traffic coming from Facebook you can put in UTM_source: Facebook. Another example, if you make a newsletter to your subscribers and want to integrate utm_source in the links of your email you could quite put utm_source = Newsletter.
Here are some utm_source that you can use for your BOM. Facebook_ads: Source for your facebook ads campaigns. Newsletter: Source for your newsletters. CRM: Source for your automated emails. Google: by default this will be the source for SEO and SEA. Criteo: Source for your criteo retargeting campaigns. UTM_medium. The medium also referred to by some as the medium is actually the medium or type of purchase used for your campaign. In many cases you will see in medium the acronyms cpc (cost per click), cpm (cost per thousand), cpl (cost per lead), cpa (cost per acquisition) … To take a concrete example if you make a partnership with another site and that you pay for it with each click you can for example indicate in your utm_medium: cpc. Here are some utm_medium that you can use for your BOM.
Why use UTM parameters in my marketing campaigns
The Utm_campaign is the name of your campaign. It is up to you to define it well to have a clear nomenclature for the analysis of your campaigns. If you send a monthly newsletter to your contact list on 03/25/2020, you could name your utm campaign: 20200325_newsletter_mensuelle. This parameter is optional but if you use it well it can be very useful. For example, you can use it to track very specific elements of a campaign. In a newsletter you can put different content utm according to your blocks redirecting to your site. You will be able to know if it is your banner, your action button or a small link in your text that has generated the most visits. This last parameter is also optional. It is generally useful for search marketing: Google Ads or Bing Ads.
It allows you to know which keywords have generated visits, transactions or even turnover. To create UTMs there are many tools that make your task easier such as:How to read your UTMs in Google. UTMs are a really central part of Google Analytics, so you’ll find them in different places in your tracking tables. One of the parts of Google Analytics that uses UTM the most is the Acquisition part. For those who don’t know, the acquisition part of Google Analytics allows you to determine where people who visit your site are coming from. Analyze what source / medium my visitors come from. To analyze the sources that have generated visits to your site, go to: Acquisition> All traffic> Source / support. If your traffic comes from specific utms you can easily find them. For example in the table below we have 2 users who arrived on the site via.